Today’s Guest Alex Sanfilippo and the topic is building your business. We’ll talk about his entrepreneur’s journey, his Top Rated Creating a Brand Podcast, and his journey into the world of Software as a Service.

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About Alex
He is the host of “Creating a Brand”, a top 20 entrepreneurship podcast where he interviews successful leaders and experts on topics that matter to entrepreneurs who want to grow faster both personally and professionally while saving time and money in the process. 

Alex approaches business and life from a place of service and a dedication to making others more successful. Visit CreatingaBrand.com to join the Creating a Brand Community and to accelerate your success!  You can also find him on his socials at.

Today’s Guest Alex Sanfilippo. Alex is the host of Creating a Brand, a top 20 entrepreneurship podcast where he interviews successful leaders and experts on topics that matter to entrepreneurs who want to grow faster both personally and professionally while saving time and money in the process.

His business life began at 12 when he saw the opportunity to sell golf balls lost in the lake across the street from his house back to golfers on that course. Early on he figured out the thing in life he was good at is business.

Alex approaches business and life from a place of service and a dedication to making others more successful. Visit CreatingaBrand.com to join the Creating a Brand Community and to accelerate your success!  You can also find him on his socials at.

Alex’s Linked IN

Creating a Brand Facebook Group

Personal Background

So You started building your own business at 12. How did seeing that potential customer and need influence how you approached working in your later teens?

So one of the challenges for business people is any semblance of work life balance. How have you been able to create a Work Life Balance

What’s your personal mix for Active Relaxation (such as sports) vs Lower Key Time Away from the Business

Have you found that the line between your personal social life and your business life have merged closer and closer? If so is there a balance there you are looking for that you haven’t found?

Advice to Entrepreneurs About Building Their Brands

Should every company have a blog?

Can a podcast be used to grow your brand? (Should everyone start one?)

What does it take to become a successful entrepreneur?

Where do People Most Often Miss the Mark When Building a Brand?

Helping Others is something that drives you. Has that always been the case?  

What Advice Would you give to an Entrepreneur about Balancing Chasing Perfection with the Fear of Launching?

How Do You Live Your Culture When Building Your Company or Brand?

If Making a Business Decision From a Data an Analytical Perspective. What advice do you have for finding the right metrics to analyze?

Follow Up – How do You Stop From Suffering from Information overload when being analytical?

Pivoting Your Business

How has the Pandemic Changes Your Business?

Is it better to be smaller and more profitable or hit massive scale?

I’ve heard you talk about Feedly.Com in other interviews. What are 3 of your must reads on there?

How have you seen your customers and community members have to alter their Sales and Marketing strategies to adjust to the market?

Congratulation on hitting the one year mark with your podcast. On a recent episode where you were the guest you talked about time blocking. What advice do you have for blocking out the right amount of time for a given activity?

Part of your goal is to build a community that is useful every time you log on rather than just a social media time suck. That seems like a unique value to your members. What advice would you give entrepreneurs in finding their unique value for their customers?