Improving Account Coverage; is about making sure all the players in the game are matched with the demands that the other team, or in this case the customers, put forth. Regardless of job experience or title — the rookie safety might be better than the veteran for this play. Do what you have to do to avoid getting burned on the field? Make sure everyone from you company is on the same page and knows the game plan. You never know when you’re going to need their help. Your customers are one delayed flight, missed shipment, or question away from needing someone else from your team’s help. Start improving account coverage today!

On that note — put me in Coach!

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Want more details and a plan that goes far beyond this episode? Then check out Account Coverage for Customer Experiences. for details to take your business and how you go about improving account coverage to the next level!